沉香线香市场热度攀升 爆款品牌与消费趋势观察

Core Insights - The popularity of agarwood incense is rising in the fragrance consumption market, driven by consumers seeking quality of life and spiritual enjoyment [1][2] - High-quality wild agarwood incense is leading sales, favored for its rich aroma and lasting scent, while cultivated agarwood incense struggles to attract serious enthusiasts [1][2] Industry Trends - The market is witnessing a surge in brands focusing on wild agarwood, with experiential marketing strategies like tasting events enhancing consumer engagement [2][3] - Social media and community sharing are amplifying the reputation of agarwood incense, contributing to a cultural revival and expanding market opportunities [2] Competitive Landscape - Future competition will emphasize product quality and brand culture, with brands using wild agarwood having a competitive edge [3] - The ranking of popular agarwood incense is shifting from price and packaging to aroma quality and cultural recognition, reflecting a more discerning consumer base [3]