果然财经｜长假还未到，租赁先火爆：有门店已订出近500台相机

Core Insights - The camera rental market in Jinan is experiencing a surge in demand ahead of the National Day and Mid-Autumn Festival holidays, with many consumers opting for rentals over purchases due to changing consumption habits and the desire for cost-effective solutions [4][12] - The trend of "scene-based demand" is becoming prominent, with consumers renting cameras for specific events such as concerts, photo shoots, and travel, reflecting a shift in how people utilize camera equipment [6][7] Group 1: Market Demand and Trends - The rental demand for portable action cameras has increased by 600% compared to the same period last year, indicating a significant shift in consumer behavior towards renting [5] - The majority of renters are young adults aged 20-30, with 63.5% of this demographic showing a preference for renting digital products [5][10] - The rental market is evolving from seasonal spikes to a more consistent demand driven by various events and experiences, with consumers now renting for specific needs rather than just holidays [7][10] Group 2: Consumer Behavior and Preferences - Consumers are increasingly adopting a rational consumption mindset, focusing on the usage value of products rather than ownership, as evidenced by the popularity of short-term rentals [9][12] - The average rental cost for high-end equipment is significantly lower than the purchase price, making rentals an attractive option for consumers who want to avoid idle equipment [9] - The introduction of no-deposit rental options is lowering barriers for consumers, encouraging more people to rent rather than buy [9][10] Group 3: Industry Adaptation and Services - Rental companies are adapting by offering additional services such as equipment tutorials and rental-to-sale options, enhancing customer experience and satisfaction [11] - The industry is facing challenges such as potential fraud and deposit disputes, prompting a need for better practices and customer education [11] - The growth of the rental market is part of a broader trend towards a circular economy, where the focus is on usage rather than ownership [12]