Qi Lu Wan Bao·2025-09-26 08:54Core Viewpoint - The upcoming National Day holiday is expected to significantly increase demand for instant delivery services, prompting Meituan to enhance its "1-to-1 Urgent Delivery" service for food delivery, allowing users to receive their meals 5-20 minutes earlier [1][3]. Group 1: Service Features - Meituan's "1-to-1 Urgent Delivery" service allows users to select this option when ordering, with over 80% of restaurant merchants currently able to utilize this dedicated delivery capacity [1][3]. - The service ensures that delivery riders focus on a single order, reducing the risk of delays and damage during transportation, which is particularly beneficial for high-value items [1][3]. - Users can expect to pay an average fee of 2-5 yuan for this expedited service, which is especially advantageous for hot dishes that need to be delivered promptly [3][4]. Group 2: Market Position and User Adoption - Meituan is the first food delivery platform in China to offer the "1-to-1 Urgent Delivery" service, targeting primarily first- and second-tier cities and popular commercial areas [3][4]. - The service has already seen significant user engagement, with millions of users having tried it, and over half of them opting for it again on subsequent orders [1][3]. - The daily order volume for the "1-to-1 Urgent Delivery" service has reached over 1.3 million, making it the leader in the one-to-one instant delivery sector [4]. Group 3: Consumer Trends - Consumers are increasingly prioritizing stable fulfillment, faster delivery speeds, and higher service quality, alongside greater expectations for food safety, nutrition, and taste [4]. - The introduction of the "1-to-1 Urgent Delivery" service is a response to these evolving consumer demands, aiming to deliver hot and freshly cooked meals more efficiently [4]. - The service is expected to double its user base by the end of the year, with plans for comprehensive coverage across all delivery merchants [4].