Mei Ri Jing Ji Xin Wen·2025-09-26 09:28Core Viewpoint - The launch of the Li Auto i6 marks a strategic shift for the company, focusing on a younger demographic and emphasizing self-expression rather than just family-oriented features [1][3]. Pricing and Product Positioning - The Li Auto i6 is the company's lowest-priced electric model at 249,800 yuan, achieved through a smaller size and the use of cost-effective lithium iron phosphate batteries [2][5]. - The i6 is positioned as a direct competitor to Tesla Model Y and Xiaomi YU7, with advantages in space, fast charging, and intelligent driving features [5][9]. Technology and Features - The i6 features a CLTC range of 720 kilometers and can achieve 500 kilometers of range with just 10 minutes of fast charging, utilizing mature lithium iron phosphate battery technology [2][3]. - The vehicle comes standard with AD Max, a high-level assisted driving feature, which the company claims will not incur additional usage fees, enhancing its competitive edge [3][5]. Market Strategy and Sales Goals - The company aims for monthly sales of 9,000 to 10,000 units for the i6, contributing to an overall target of 18,000 to 20,000 units per month for its electric models [6][10]. - The i6's launch is seen as critical for the company's performance, with analysts labeling it a "make-or-break" model for Li Auto [5][6]. Competitive Landscape - The i6 enters a highly competitive market segment, particularly against established models like the Tesla Model Y, which leads in sales [9][10]. - The company is also facing internal challenges as it balances the production of both electric and range-extended models, with recent sales figures indicating a decline in the latter [10][11].