阳澄湖大闸蟹开捕 “品蟹游”激活金秋消费

Core Insights - The Yangcheng Lake hairy crab officially commenced its catch on September 26, 2025, with an expected total output of approximately 10,350 tons [1] - The brand development of Yangcheng Lake hairy crab has entered a new phase of standardization and scientific management, with the introduction of new packaging, store signage, and quality grading standards [1] - The brand's anti-counterfeiting measures have been enhanced with a dual mechanism, allowing consumers to verify authenticity and trace the origin of the crabs through QR codes [1] Industry Overview - The Yangcheng Lake hairy crab has become a significant industry driving local rural revitalization, with a brand value assessed at 28.265 billion yuan, ranking first among agricultural brands in the city [2] - The industry supports nearly 100,000 jobs and has an overall scale of approximately 35 billion yuan [2] Regulatory and Management Measures - The Suzhou Yangcheng Lake hairy crab Industry Association has 5,577 registered farmers and 1,022 sales enterprises, with all relevant information publicly accessible [1] - Management measures include "one enterprise, one certificate; one household, one card" and the introduction of a sales "circuit breaker" mechanism to maintain market order [1] - Joint enforcement with e-commerce platforms and regulatory bodies ensures data sharing and coordinated supervision of online sales [1]