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抢抓家电消费“黄金周”,苏宁易购提前“开打”双11

Core Insights - The upcoming National Day and Mid-Autumn Festival are expected to boost consumer demand in the home appliance and home decoration sectors, leading to increased physical consumption [2] - Suning.com has announced that its Double 11 promotional activities will start early, beginning on September 30 with a "Home Appliance Benefit Day" [2] - The promotional campaign will last for 44 days, featuring various stages including a "9 days and 9 nights" subsidy season and a Double 11 carnival [2] Promotional Strategy - Suning.com will launch a "Flash Sale 48 Hours" event from September 30 to October 1, offering 100,000 discounted home appliances nationwide [2] - The "Super Subsidy" plan will be implemented in collaboration with brand factories, focusing on essential needs, upgrades, and home decoration, with subsidies ranging from 10% to 20% [2][3] - A "True Benefit Subsidy Product" section will be introduced, featuring high-frequency essential home appliances with increased subsidy levels [3] Product Offerings - The promotional offerings will include energy-efficient air conditioners, built-in dishwashers, and large-screen TVs at competitive prices [3] - Suning.com plans to launch over a hundred new and popular products during the Double 11 period, covering various categories such as washing machines, large TVs, and smart home appliances [3] Offline Experience - During the National Day holiday, Suning.com will open new stores, including six flagship Max stores, which will feature expanded product categories and interactive zones [3] - The stores will include areas for kitchen experiences, personal care, and member activities, enhancing the shopping experience [3] Consumer Engagement - Suning.com will host various experiential activities during Double 11, including gaming and cooking competitions, to create an immersive shopping experience [4] - The company aims to meet the evolving consumer demand for smart home appliances that integrate new functions and experiences [4]