Xin Lang Cai Jing·2025-09-26 10:34Group 1: Core Insights - The company held an on-site exchange meeting on September 25, discussing various aspects such as memory chip prices, capacity, product line structure, market expansion, product sales, customer models, and R&D progress [1] Group 2: Memory Chip Prices and Capacity - Market views suggest that memory chip prices may continue to rise until next year, with consumer markets showing more pronounced effects. The company will consider market conditions when adjusting pricing strategies. Currently, DRAM capacity meets demand, and the company has pre-ordered new process products [2] Group 3: Product Line Structure and Growth - In the first half of the year, the growth rates were as follows: computing chips increased by 15.59%, memory chips by 5.20%, and analog and connectivity by 5.02%. The automotive industry is expected to recover slowly, while demand in the consumer electronics market remains volatile due to national subsidies [3] Group 4: Market Expansion and Product Sales - The computing business is performing well in smart security and smart IoT sectors, with embedded MPU chips successfully expanding into markets such as printers and robotic vacuums. LPDDR4 products faced competitiveness issues due to cost, but newer products (20nm, 18nm, 16nm) are expected to increase sales proportion next year [4] Group 5: Customer Models and R&D Progress - The company primarily uses a distribution model in the automotive market, targeting Tier 1 manufacturers. There is significant demand for LPDDR5 in the automotive sector, while DDR5 is still in the planning stage. The growth of NOR FLASH in the automotive market is noteworthy. The company is increasing R&D in NPU, with a 4T computing power IPC product expected to launch mid-next year. AI MCU has already undergone one version of MPW this year, and LED drivers are being applied in various automotive lighting [5]