长安福特构筑“绿色长城”，企业治沙能否成范式

Core Viewpoint - Changan Ford's initiative in desertification control represents a new model of corporate social responsibility, integrating ecological public welfare with user engagement [1][2] Group 1: Corporate Initiative - Changan Ford participated in a tree-planting initiative in the Taklamakan Desert, involving both the company and its vehicle owners, marking a shift from traditional government-led efforts to a more collaborative approach [1] - The company has donated over 10,000 seedlings to desert areas and engaged approximately 68,000 vehicle owners in various ecological projects since the launch of the "Futian Chang Action" in 2021 [1] Group 2: Industry Context - Desertification is a global challenge affecting nearly 2 billion people across 167 countries, with approximately 12 million hectares of arable land lost annually [1] - China's experience in combating desertification, particularly the 46-year-long project in the Taklamakan Desert, has been recognized internationally and serves as a model for similar efforts in other regions, such as the Sahel in Africa [1] - The integration of corporate social responsibility with user communities may enhance public engagement in environmental governance and potentially yield indirect benefits for brands and markets [2]