Zhong Jin Zai Xian·2025-09-26 11:11Core Insights - The article highlights the increasing consumer enthusiasm for preparing family reunion dinners during the Mid-Autumn Festival, with a significant rise in demand for high-quality ingredients from JD's 7Fresh [1][9] - Various categories, including traditional mooncake gift boxes, fresh seafood, seasonal fruits and vegetables, and private label beverages, are experiencing rapid sales growth [1][5] Fresh Seafood and Seasonal Fruits - Fresh seafood, such as small blue lobsters, Boston lobsters, and king crabs, are becoming popular choices for family dinners, with JD 7Fresh ensuring freshness through direct sourcing [3] - Seasonal fruits are also in high demand, with JD 7Fresh offering various fruit gift boxes and discounts, featuring products like jujubes and pomegranates, all sourced through direct procurement to maintain freshness [5] Beverages and Gift Boxes - The sales of 7Fresh's private label beverages, particularly NFC fresh juice and craft beer, have surged, catering to family gatherings [7] - In the gift market, traditional mooncake gift boxes and themed gift sets are performing well, appealing to both corporate buyers and younger consumers [9] Supply Chain and Shopping Experience - To ensure high-quality food supply for the Mid-Autumn Festival, 7Fresh has enhanced supply chain efficiency through direct sourcing and digital inventory management [9] - Consumers can enjoy a convenient shopping experience with options for quick delivery through the JD app, making 7Fresh a preferred platform for family reunion dinner ingredients [9]