【独家】野人先生号称现做实为预制？创始人回应

Core Viewpoint - The ice cream brand "Mr. Wildman" faces scrutiny over its claim of "made on the same day," as consumers have spotted frozen milk base packets with a shelf life of up to six months, leading to allegations of using pre-made ice cream [1][4]. Company Overview - Mr. Wildman, founded in 2015, has recently experienced rapid growth, with plans to expand from over 100 stores in 2023 to more than 1,000 by the end of the year [6][7]. - The brand operates on a "central factory pre-processing + store terminal production" model, where frozen milk bases are prepared centrally and then finished at the store level [1][8]. Product and Production Process - The ice cream is made using natural ingredients like fresh milk, nuts, and seasonal fruits, with a focus on a healthier product that has lower fat and sugar content compared to competitors [8][10]. - The production process involves the use of frozen milk bases, which are thawed and mixed with fresh ingredients at the store, ensuring a fresh product for customers [1][8]. Market Position and Competition - The ice cream market in China is becoming increasingly competitive, with Mr. Wildman positioned as a stable local brand amidst declining interest in international brands like Häagen-Dazs [6][10]. - The average customer price for Mr. Wildman's ice cream is around 30 yuan, and the brand primarily targets core commercial areas, which may limit its ability to expand to a larger scale like other beverage chains [10]. Future Plans and Challenges - Mr. Wildman is cautious about its expansion pace, focusing on selecting franchise partners with strong operational capabilities and values [7][8]. - The company has not pursued external financing, preferring to maintain control over its growth trajectory, and has not disclosed its current profitability [7][8].