（侨乡新貌）温州“比脸大”月饼获新身份走俏海内外

Core Viewpoint - The "Bigger than Face" mooncake from Cangnan County, Wenzhou, has gained popularity both domestically and internationally, especially among overseas Chinese, after being officially recognized as "Ouyue Mooncake" [1][4]. Group 1: Product Characteristics - The "Bigger than Face" mooncake, originating from Qiaodun Town, is characterized by its large size, thin and crispy skin, and rich filling [1][3]. - The mooncake has a historical background dating back to the Tang Dynasty, where its early form was used as military rations [1]. - There are currently 135 mooncake enterprises and workshops in Qiaodun Town [1]. Group 2: Industry Standards and Branding - The recent establishment of the "Ouyue Mooncake" group standard aims to set industry norms and enhance brand recognition for Wenzhou mooncake enterprises [3][4]. - The term "Ouyue" refers to the ancient name of Wenzhou, allowing the mooncake to transcend regional limitations and embody the Ouyue culture [3]. Group 3: Innovation and Market Trends - Companies are innovating flavors to meet consumer demand for healthier options, replacing traditional high-sugar ingredients with fruits and reducing sweetness [4]. - New product offerings include health-oriented mooncakes, such as those made with medicinal ingredients, and variations like nut fillings and savory options [4]. - The "Ouyue Mooncake" has expanded its market reach to various regions in China and countries like Russia, the USA, and Canada, indicating significant growth potential [4].