文化·视点丨“电影+”如何创新消费场景？

Core Insights - The integration of movies with various consumption scenarios is becoming a significant trend, enhancing consumer engagement and driving economic activity [1][2][3][4] Group 1: Policy Initiatives - The recent policy measures aim to support the integration of high-quality performances, animation, games, and films to innovate offline consumption scenarios [1][2] - The State Council's opinion emphasizes promoting "movie-related consumption" as part of a broader strategy to enhance service consumption quality [2] Group 2: Industry Innovations - Cinemas are evolving into core spaces for cultural experiences, with initiatives like themed viewing seasons and interactive activities enhancing audience participation [1] - The launch of immersive experiences linked to films, such as the XR project based on "浪浪山小妖怪," is expanding the lifespan of movie IPs and creating new consumption opportunities [3] Group 3: Cross-Industry Collaboration - The film industry is increasingly collaborating with sectors like literature, food, and tourism, leading to innovative consumption experiences [3][4] - Events like "跟着电影品美食" and "跟着电影去旅游" are designed to deepen the integration of film with dining and travel, thereby boosting overall consumer engagement [4] Group 4: Cultural Tourism - The trend of "following movies to travel" is gaining popularity, with films driving tourism to various locations, such as the 天津哪吒小镇 [4] - The film industry is seen as a catalyst for transforming movie audiences into tourists, thereby expanding the consumption radius and enhancing cultural experiences [4]