Qi Lu Wan Bao·2025-09-26 11:58Core Insights - The Mid-Autumn Festival is driving an increase in consumer spending, particularly on festive products like beer gift boxes from Qingdao Beer [1][3] - Qingdao Beer has launched several themed gift boxes that are gaining popularity among consumers, with sales reportedly doubling during this period [3][9] Product Highlights - Qingdao Beer offers a variety of gift boxes, including the "Hongyun Dangtou" and "Qingdao Beer White Beer Combination," which feature distinct flavors and appealing packaging [5][7] - The "Classic 1903" gift box showcases traditional brewing techniques and has gained international recognition, being sold in over 120 countries [5][7] Consumer Behavior - Consumers are purchasing multiple gift boxes for family gatherings and as gifts for friends, with some buying four to five boxes at a time [9] - The festive atmosphere is enhanced by the attractive packaging of the gift boxes, which combines traditional cultural elements with modern design [7][9] Sales Channels - Qingdao Beer is leveraging both online and offline sales channels, with significant sales growth observed on e-commerce platforms like JD.com [9][11] - Efficient logistics, including cold chain delivery, ensure that products, especially those with short shelf lives like raw beer, reach consumers quickly and maintain freshness [11][12] Market Trends - The trend is shifting from merely consuming beer to a more nuanced experience of savoring different flavors, reflecting a growing appreciation for quality and variety among consumers [12]