苏宁易购宣布9月30日正式启动“双11”大促活动

Core Insights - Suning.com announced the advancement of its "Double 11" promotional event to coincide with the National Day holiday, launching a "Super Supplement" plan for home appliances to meet consumer demand across three categories: essential needs, upgrades, and home decoration [1][2] Group 1: Promotional Strategy - The "Double 11" event will start at midnight on September 30 and last for 44 days, featuring a "Flash Sale" for 48 hours with 100,000 discounted home appliances [1] - The company will implement a tiered subsidy strategy of 10%, 15%, and 20% to ensure competitive pricing post-subsidy [1] Group 2: Market Positioning - Suning.com aims to establish itself as a leader in low pricing within the home appliance sector by collaborating with major industry brands and enhancing the shopping experience [1] - The company plans to leverage its supply chain and localized retail operations to create immersive store experiences and meet consumer expectations for quality living [2]