TikTok for Business举办“2025 SHOPNOW品牌电商出海营销峰会” 助力商家撬动海外市场

Core Insights - TikTok for Business hosted the "2025SHOPNOW Brand E-commerce Overseas Marketing Summit" to help brands leverage growth opportunities presented by the platform [1] - The summit emphasized strategies such as expanding themes, audiences, channels, and markets to drive sustained business growth [1][2] - TikTok for Business has developed a comprehensive marketing product matrix that supports both closed-loop e-commerce and independent site models, facilitating global business expansion for merchants [1] Marketing Strategies - The ACC marketing funnel model enhances marketing efficiency by accurately identifying users and delivering multi-layered content [2] - Five core strategies were proposed for driving overseas business growth, including expanding themes through live broadcasts, coordinating product effectiveness with audience expansion, and entering new markets [2][3] - Merchants are encouraged to quickly enter new markets during their initial phases to capture business opportunities and overcome growth limitations in single markets [2] Brand Experiences - Brands like Colorkey, TECNO, and Xingmian shared practical experiences on converting traffic into business and achieving sustained growth during a roundtable forum [2][3] - Successful overseas expansion requires localized adaptation of products and marketing strategies to cater to the differences in consumer demographics between domestic and international markets [3] - The summit provided a resource matching area focused on key new markets, offering merchants one-stop service consultations to efficiently expand their global resource networks [3]