Huan Qiu Wang·2025-09-26 12:45Core Insights - The "Wuyuge China Tour" live broadcast on Kuaishou concluded successfully, attracting over 100 million real-time viewers across three cities: Tianjin, Chongqing, and Guangzhou, showcasing a vibrant cross-cultural exchange through humor [1][3] Group 1: Event Overview - Kuaishou served as the exclusive live streaming platform, emphasizing the theme "humor knows no borders," and featured the global influencer "Wuyuge," who has 257 million followers, enhancing the platform's unique value in cross-cultural communication and urban tourism promotion [3] - The event included interactive segments where "Wuyuge" engaged with local citizens, such as singing Italian folk songs in Tianjin and learning local dialects, fostering emotional connections across cultures [3][6] Group 2: Content Creation and Engagement - The strong interactive nature of Kuaishou allowed the live broadcast to become a breeding ground for memes and stickers, with significant user-generated content, including over a million shares of derivative videos from the Tianjin station [5] - The platform's strategic operations, including exclusive live broadcast planning and popular topic creation, facilitated viral content dissemination, creating a complete communication chain from topic heating to widespread user participation [5] Group 3: Cultural and Tourism Promotion - Kuaishou's approach to cultural promotion focused on everyday experiences, showcasing local delicacies and traditions, allowing global audiences to feel the warmth and charm of Chinese cities through authentic interactions [6] - The success of this event validated the potential of the "live streaming + short video + cultural tourism" integration model, highlighting the role of Chinese internet platforms in global cultural exchange [7]