Core Insights - Meta is in discussions with Google to adopt Google's Gemini AI model to enhance its advertising targeting accuracy [1] - Following the news, Meta's stock fell by 0.3% in after-hours trading, while Google's stock rose by nearly 1% [1] - The discussions are taking place between Meta employees and the Google Cloud team, highlighting the competitive nature of both companies in the digital advertising space [1] - This development signals that Meta's self-developed AI models are lagging behind competitors, prompting the company to explore the use of rival technology [1] - A source indicated that Meta employees proposed optimizing Google's Gemini and Gemma models using Meta's advertising data [1] - Additionally, Meta is evaluating whether to enhance its content understanding capabilities through the Gemini model [1] - Last month, it was reported that Meta signed a significant six-year cloud computing partnership with Google Cloud, valued at over $10 billion [1]
Meta(META.US)自研AI落后信号?据传拟采用竞争对手谷歌(GOOGL.US)Gemini模型优化广告业务