Core Insights - iQIYI is expanding its business model from online audiovisual entertainment to offline experiential ventures, with plans for three "iQIYI Parks" in Yangzhou, Kaifeng, and Wangfujing in Beijing [2] Group 1: Business Expansion - iQIYI's CEO Gong Yu announced the company's focus on developing offline experience businesses, particularly in IP derivative products and the "iQIYI Park" initiative [2] - The Yangzhou park is expected to open by the end of 2025, while the Beijing Wangfujing park will be an indoor facility covering over 10,000 square meters [2] Group 2: Strategic Goals - By the end of 2024, iQIYI aims to make offline experiences a core part of its business strategy, alongside its existing online content development [2] - The company has launched creative spaces in various cultural landmarks in Shanghai, attracting attention from tourists and consumers [2]
爱奇艺：推动北京等三地乐园建设 年内扬州乐园有望开园
Xin Hua Cai Jing·2025-09-26 13:29