Core Insights - The classic game IP "Angry Birds" made a comeback at Xiaomi's product launch event, being pre-installed on the new Xiaomi 17 Pro and 17 Pro Max series smartphones [1] - This marks the first public appearance of "Angry Birds" in nearly four years, highlighting a collaboration between Kingsoft's subsidiary, Kingsoft Game, Sega, and Rovio to promote the IP globally [1] - "Angry Birds," originally launched in 2009, has expanded into multiple sequels, spin-offs, animations, and feature films, becoming one of the most recognized and popular mobile game IPs worldwide, with over 5 billion downloads as of 2022 [1] Company and Industry Summary - Kingsoft Game is the authorized partner for "Angry Birds" in mainland China and has previously launched products like "Bubble Pop" and "Cat and Soup," focusing on the company's IP transformation strategy [1]
《愤怒的小鸟》重返中国市场，金山世游、世嘉、Rovio达成战略合作
Cai Jing Wang·2025-09-26 13:34