实探中百集团硬折扣店：51家同步开业 自有品牌占比近40%

Core Viewpoint - Zhongbai Group is actively transforming its retail strategy by launching 51 hard discount stores, focusing on essential consumer goods with significant price reductions, aiming to enhance competitiveness in a rapidly evolving retail landscape [2][3][4]. Group 1: Store Launch and Strategy - Zhongbai Group opened 51 hard discount stores, covering key areas in Wuhan and Huangshi, with an overall price reduction of 20% and some items reduced by over 35% [2]. - The number of SKUs in the stores was reduced from over 3,000 to 1,400, focusing on high-turnover fast-moving consumer goods such as fresh produce and frozen foods [2][3]. - The introduction of private label products accounts for nearly 40% of the offerings, with significant price advantages compared to branded products [2][3]. Group 2: Private Label Development - The private label brands include "Zhongbai Supermarket Selection" and "Baiyu Sen," targeting different market segments with a focus on quality and affordability [3]. - Nearly 60 new private label manufacturing partners have been added, with about 80% being first-tier brand factories, ensuring quality control alongside competitive pricing [3]. Group 3: Competitive Landscape - The hard discount sector is highly competitive, with major players like JD, Alibaba, and Meituan entering the market, which currently has a penetration rate of only 8% in China compared to 42% in Germany and 31% in Japan [3][4]. - Zhongbai Group's strategy includes a "store update plan" to enhance community retail through small-format stores, precise product offerings, and improved customer experiences [3][4]. Group 4: Future Plans and Innovations - Zhongbai Group plans to open an additional 49 hard discount stores and 30 soft discount stores by the end of the year, aiming for a total of 130 discount stores [3][4]. - The company is also launching new store formats, including discount stores and 24-hour instant retail services, to cater to diverse consumer needs [4][5]. - The chairman emphasized the importance of closing unprofitable stores and expanding small formats to achieve profitability by 2027 [4][5].