约2亿活跃用户！中国网络文学何以“圈粉”海外读者

Core Insights - The scale of overseas active users of Chinese online literature is approximately 200 million, indicating a significant global influence of this narrative trend [1] - The revenue from the overseas market for Chinese online literature is projected to reach 4.815 billion yuan in 2024 [1] - The total number of Chinese online literature works is expected to exceed 33 million by the end of 2024, with a notable increase in both realistic and science fiction genres [2] Group 1: Market Dynamics - Chinese online literature has gained popularity in over 200 countries and regions, with Southeast Asia and North America being key markets [1][4] - The majority of overseas readers (80%) are located in Asia, with preferences varying by region; Southeast Asia favors ancient romance and fantasy genres, while Europe and North America lean towards fantasy and suspense [4] - The translation of works has been significantly enhanced by AI technology, which has increased efficiency and reduced costs, allowing for rapid global distribution of literature [3] Group 2: Cultural Impact - Chinese online literature is not only being consumed but is also influencing global literary trends, with 1.3 million overseas authors and over 2 million works created in this ecosystem [6] - Successful adaptations of Chinese online literature into other media, such as the series "Qing Yu Nian" on Disney+, highlight the cultural export potential of these narratives [5] - The integration of Chinese cultural elements into overseas works demonstrates the growing influence of Chinese narrative styles and themes on global literature [6]