好利来27元一枚月饼，被吐槽上热搜！“月饼刺客”又要来了？

Core Viewpoint - The rising prices of mooncakes, particularly the 27 yuan per piece Holiland mooncake, have sparked significant public discussion and complaints about their value and quality [1][12][14]. Group 1: Pricing and Consumer Reactions - Holiland's "egg yolk red lotus" mooncake is priced at 27 yuan for 125 grams, leading to consumer complaints about its high price relative to its weight [1]. - Many consumers express dissatisfaction with the quality and ingredients of expensive mooncakes, citing concerns over additives and packaging [3][12]. - Complaints about mooncake prices have been prevalent, with 425 records found on a complaint platform regarding issues like price fraud and product quality [12]. Group 2: Market Trends and Comparisons - Mooncakes priced above 20 yuan each are common, with popular brands like Holiland, Starbucks, and Maxim offering gift boxes that often exceed 100 yuan, with some pieces priced as high as 62 yuan [4][7][10]. - Holiland's online store lists mooncake gift boxes ranging from 99 yuan for 6 pieces to 499 yuan for 16 pieces, with average prices per piece varying significantly [4][6]. - The trend of high-priced mooncakes has led to a growing demand for affordable and tasty options among consumers [14]. Group 3: Regulatory Response - In response to the public outcry over "sky-high" mooncake prices, four government departments have initiated measures to curb excessive pricing and promote the return of mooncakes to their traditional cultural roots [16].