小屏幕链接大市场！胶州市铺集镇激活乡村振兴新动能

Core Insights - The article highlights the establishment of a "one-stop" live streaming base in Pujizhen, Jiaozhou City, aimed at addressing the challenges of rural product sales and market access, leveraging party leadership to enhance agricultural income and community wealth [1] Group 1: Product Selection and Quality Control - Pujizhen focuses on selecting high-quality local products by emphasizing regional characteristics and brand differentiation, with significant cultivation areas for wheat (over 82,000 acres) and corn (over 83,000 acres) [2] - A multi-tiered selection and review mechanism is established, involving local leaders and quality inspection teams to ensure product quality through a three-level control system [3] Group 2: Operational Empowerment and Resource Integration - The town creates a comprehensive live streaming hub to overcome fragmented rural e-commerce efforts, enhancing operational capabilities and resource integration [4] - Training programs are implemented for local leaders and aspiring e-commerce participants, fostering a new talent pool in rural e-commerce [4] Group 3: Sales and Distribution Mechanisms - Long-term agreements with farmers ensure above-market prices for staple crops, while local products are integrated into live streaming sales with government backing to build consumer trust [5] - A shared live streaming space is established to support local cooperatives and entrepreneurs, providing free resources and training to enhance product promotion [6] Group 4: Economic Empowerment and Community Development - The live streaming initiative aims to increase farmers' incomes and transform them into modern e-commerce practitioners, with significant sales figures reported for wheat and seasonal fruits [7] - A profit-sharing mechanism is introduced to ensure community benefits from the live streaming revenues, supporting local public welfare projects and incentivizing village leaders [8]