中国市场是值得长期扎根的地方

Core Insights - Vaillant celebrates its 30th anniversary in the Chinese market in 2025, reflecting the journey of foreign enterprises in China, from initial cautious entry to deep localization and adaptation to new market dynamics [1][2] Group 1: Market Entry and Localization - Vaillant's entry into China was marked by significant challenges, as the concept of heating and wall-hung boilers was unfamiliar to most Chinese consumers at the time [2] - The company faced risks and uncertainties in the early years, but its commitment to the market has resulted in steady growth over three decades [2][3] Group 2: Manufacturing and R&D Expansion - A pivotal moment for Vaillant occurred in 2007 with the establishment of its first factory in Wuxi, marking a transition from import sales to localized production [3] - The new Asia-Pacific R&D manufacturing base in Wuxi, covering over 64,000 square meters, can produce up to 1.5 million wall-hung gas heating devices annually, significantly enhancing manufacturing and innovation capabilities [3] Group 3: Long-term Commitment and Strategy - Vaillant initiated the "Accelerating China" strategy in 2017-2018, expanding its presence to 35 regions and partnering with over 1,200 collaborators [4] - The company emphasizes long-term commitment to the Chinese market, regardless of economic fluctuations, reflecting a strategic mindset focused on sustainable growth [4][5] Group 4: Market Potential and Digital Transformation - China is the largest market for wall-hung boilers, with a current penetration rate below 20%, indicating substantial growth potential as consumer preferences shift towards comfort, energy efficiency, and environmental sustainability [5] - Since 2020, Vaillant has actively engaged in digital transformation through e-commerce and social media platforms, enabling real-time consumer feedback and product optimization [6] Group 5: Future Outlook - Vaillant plans to continue increasing its investment in China, viewing the market as a critical area for long-term growth and resilience [7] - The company embodies the integration of localization and globalization, aiming for mutual growth with the market while navigating challenges [7]