Core Insights - Vaillant celebrates its 30th anniversary in the Chinese market in 2025, reflecting the journey of foreign enterprises in China, from initial cautious entry to deep localization and adaptation to new market dynamics [1][4][10] - The company maintains a strong confidence in the Chinese market and adheres to a long-term strategy, emphasizing the importance of commitment and resilience in the face of economic cycles [2][7][8] Localization and Development - Vaillant's entry into China was challenging, as the concept of heating and wall-hung boilers was unfamiliar to most Chinese consumers at the time [4] - The establishment of Vaillant's first factory in Wuxi in 2007 marked a significant shift from import sales to localized production, leading to rapid growth in demand for wall-hung boilers and water heaters [5] - The new Asia-Pacific R&D manufacturing base in Wuxi, covering over 64,000 square meters, is designed to enhance production capacity and innovation, with a maximum output of 1.5 million units per year [5] Long-term Commitment - Vaillant's "Accelerating China" strategy, initiated in 2017-2018, has led to the establishment of branches in 35 regions and partnerships with over 1,200 collaborators [7] - The company recognizes the vast growth potential in the Chinese market, with a current wall-hung boiler penetration rate of less than 20% despite being the largest market globally [8] - Vaillant is actively pursuing digital transformation and online channels, integrating consumer feedback to optimize products and services [9] Future Outlook - Vaillant plans to continue expanding its investment in China, viewing the market as a critical area for long-term growth and development [10]
“中国市场是值得长期扎根的地方”
Guo Ji Jin Rong Bao·2025-09-26 16:20