Ford establishes new subsidiary in China

Core Viewpoint - Ford Motor is establishing a wholly-owned subsidiary in China to enhance its sales, marketing, and aftersales operations, aiming to improve customer experience and expand its product portfolio, particularly in new energy vehicles [1][3]. Group 1: Subsidiary Establishment - The new subsidiary will be located in Shanghai and is set to begin operations in early October [2]. - It will manage Ford's passenger and light commercial vehicle post-production business, consolidating marketing, sales, and service activities under one management structure [2]. Group 2: Strategic Goals - Ford aims to build a vibrant and sustainable retail and service network in China as part of its global brand upgrade strategy [3]. - The company plans to enhance the customer experience in both sales and aftersales, with a strong focus on expanding its product offerings in new energy vehicles (NEVs) [3]. Group 3: Leadership - The new subsidiary will be led by Chen Xiaobo, who has prior experience in senior sales and marketing roles at Changan Ford and Renault China, reporting directly to Ford China's CEO Wu Shengbo [4].