Zhong Guo Qing Nian Bao·2025-09-26 20:15Core Insights - BYD launched the second generation of Qin PLUS with three new models, aiming to lower the entry barrier for A-class sedans with prices starting at 69,800 yuan [2] - The expansion of the pure electric vehicle market is accelerating, becoming a preferred choice for many young consumers, highlighting the need for competitively priced electric sedans [2] - The second generation Qin PLUS EV features impressive range capabilities, utilizing a "blade battery + eight-in-one electric drive system" to enhance winter performance [2] Product Features - The second generation Qin PLUS EV offers two models with ranges of 420 km and 510 km, addressing the demand for high-quality driving experiences [2] - The Qin PLUS DM-i model has been optimized for fuel efficiency, achieving a NEDC fuel consumption of 2.69 liters per 100 km, balancing cost-effectiveness and environmental considerations [2] - The new models include significant upgrades in driving assistance and smart cockpit features, enhancing user experience through over-the-air (OTA) updates [3] Market Positioning - BYD's introduction of the new models and continuous OTA upgrades aims to meet the core needs of family users, reinforcing its leading position in the segmented market [3] - The company emphasizes the combination of cost-effectiveness, practicality, and intelligence in its A-class sedan offerings, catering to the evolving preferences of consumers [3]