Group 1 - Companies such as Walmart, Home Depot, Macy's, and Adidas have announced price hikes due to tariffs from the Trump administration [3][4] - Nearly 50% of firms surveyed indicated that tariff implementation or uncertainty around trade policy has affected their price or cost expectations for 2025 and 2026 [3][4] - Tariffs and trade policy remain the top concern for CFOs, impacting their outlook on the economy and organizational plans [4][6] Group 2 - CFOs have increased their expectations for real GDP growth to 1.8% from 1.4% in the previous survey, with a decrease in the probability of negative economic growth to 13.6% from 22.7% [5] - The average optimism rating about the U.S. economy among CFOs rose to 62.9, up from 60.9 in the second quarter [5] - Price growth is expected to be approximately 30% lower in 2025 and about 25% lower in 2026 without the impact of tariffs [6]
CFOs expect tariff-fueled price pressures to persist into 2026