“文博热”靠什么走向长红

Core Insights - The "cultural heritage fever" is on the rise, with popular institutions like the Palace Museum experiencing ticket shortages as the National Cultural Heritage Administration reports a record 304 million visitors to museums nationwide during the summer of 2025 [1][2] - The Ministry of Commerce and nine other departments have introduced policies to encourage cultural institutions to extend operating hours, open collections, and innovate exhibition methods, aiming to accelerate the transformation of cultural resources [1][3] - The growth of cultural consumption is linked to the deep integration of related industries and brand building, emphasizing the need for collaboration between cultural heritage and tourism, education, and technology [3][4] Group 1: Innovation in Cultural Supply - Enhancing the attractiveness of cultural institutions relies on innovative supply and resource activation, utilizing technologies like digitalization and virtual reality to create immersive experiences [2][3] - Institutions should open their collections and collaborate with social creativity and capital to develop culturally rich and practical cultural products [2][3] - Encouraging exhibitions to extend beyond traditional venues into public spaces can make cultural experiences more accessible [2][3] Group 2: Improving Visitor Experience - A good visitor experience is essential for maintaining public interest, necessitating flexible adjustments to operating hours to align with modern lifestyles [2][3] - Optimizing appointment management systems to be more user-friendly can reduce hidden costs for visitors [2][3] - Enhancing supporting facilities and professional services is crucial for creating a welcoming and culturally rich environment [2][3] Group 3: Expanding Cultural Coverage - The expansion of cultural consumption is associated with the integration of cultural heritage with tourism, education, and technology, creating distinctive cultural tourism routes and educational projects [3][4] - Exploring new business models through technology can break spatial limitations and broaden audience reach [3][4] - Developing influential cultural consumption brands requires cross-industry collaboration to extend the industry chain [3][4] Group 4: Reform and Vitality - Reforms are necessary to overcome institutional barriers, including improving internal incentive mechanisms and simplifying approval processes [3][4] - Encouraging social participation in the development and utilization of cultural resources can create a sustainable development framework [3][4] - The ongoing prosperity of cultural consumption reflects enhanced cultural confidence and is vital for driving high-quality economic development [3][4]