以微笑服务传递城市暖意

Core Viewpoint - The "Love Lu" civilized tourism smile service initiative in Sanya aims to enhance the city's cultural beauty through a series of activities that promote warmth and hospitality among tourists [1][2]. Group 1: Initiative Overview - The "Love Lu" initiative, which translates to "I love you" in Hainan dialect, seeks to make smiles a prominent feature of Sanya's tourism experience [1]. - The initiative includes various activities such as the "smile torch" relay, "smile star" selection, and themed promotions to foster a culture of kindness and civility in the tourism sector [1][2]. Group 2: Activities and Engagement - The "smile torch" will be passed among tourism enterprises in four districts, with participating hotels and attractions undergoing smile service training and sharing "smile stories" [2]. - A campaign to identify and celebrate the "most beautiful tourism people in Sanya" will highlight positive role models in the industry, promoting a new standard of quality service [2]. - The initiative will also recruit 100 "tourism service quality experience officers" globally to gather feedback and improve service offerings based on tourist expectations [2]. Group 3: Cultural Impact - The initiative reflects Sanya's commitment to hospitality, demonstrated through actions such as distributing over 50,000 coconuts and providing free transportation and local fruit gifts to visitors [1]. - The ongoing efforts aim to embed civility and warmth into every aspect of the tourist experience, making the cultural beauty of Sanya tangible and memorable [1][3].