Core Insights - The WTA Chief Brand Officer, Sara Swanson, highlighted the vibrant and promising future of the Chinese tennis market, noting the increasing number of talented players and events being held in the country [1][2] Group 1: Market Growth - The number of professional tennis events in China has been increasing, with the period of September and October being referred to as the "China Season" for tennis, featuring multiple women's tournaments [1][2] - The addition of five new WTA 125-level events in China indicates a comprehensive coverage of various WTA event levels, including WTA 125, WTA 250, WTA 500, and WTA 1000 [1] Group 2: Cultural Engagement - Swanson emphasized the importance of cultural experiences for players during events, suggesting that activities like visiting the Great Wall and experiencing traditional Chinese culture enhance the appeal of the tournaments [2] - WTA aims to showcase the unique cultural aspects of the China Season through social media and collaborations with global content creators, thereby increasing international attention on Chinese events [2]
WTA首席品牌官：中国网球市场充满活力前景广阔
Zhong Guo Xin Wen Wang·2025-09-27 01:29