从跟跑到并跑，山东数贸如何破局？

Core Insights - Digital trade is emerging as a new trend in international trade and a significant growth point for the economy, with global digital trade exports projected to increase from $4.59 trillion in 2020 to $7.23 trillion by 2024, reflecting an annual growth rate of 12.1%, surpassing the global trade growth rate of 9.7% during the same period [2]. Group 1: Digital Trade Development - The Shandong exhibition area at the Global Digital Trade Expo focuses on the digital healthcare industry, featuring three functional display areas: "Smart Instruments," "Biotechnology," and "Future Health" [2]. - Shandong Digital Human Technology Co., Ltd. showcased its new generation virtual anatomy system and an intelligent CPR training system, which collects vital signs data with a precision of 300 microseconds per byte, enhancing medical training and assessment [2]. - The products from Shandong Digital Human are currently utilized in 70% of medical colleges nationwide and several overseas institutions, establishing a notable technical advantage and brand influence in the industry [3]. Group 2: Competitive Landscape - Despite efforts to promote digital trade, Shandong's digital service import and export value for 2024 is projected at 132.18 billion yuan, which still lags behind leading provinces like Zhejiang, which is expected to reach 255.26 billion yuan with a year-on-year growth of 13.7% [4]. - In terms of leading enterprises in digital trade, Shandong has no companies listed in the Forbes 2025 Global Digital Trade Top 100, and only Inspur Information is included in the 2025 National Digital Trade Top 100, indicating a gap compared to advanced regions like Zhejiang, Guangdong, and Beijing [5]. Group 3: Strategic Opportunities - Shandong's strong manufacturing base presents an opportunity for differentiated development in digital trade, moving from a following position to a competitive one [6]. - The Ministry of Commerce supports local governments in formulating policies to promote digital trade, which is a favorable policy for Shandong [6]. - Shandong's approach at the expo, focusing on the digital healthcare sector rather than a full industry chain display, has garnered significant attention, showcasing a strategic pivot based on its traditional strengths [7]. - Learning from Zhejiang's experience in digital trade development, Shandong can leverage its industrial foundation to enhance its digital trade through manufacturing digital economy exhibitions [7].