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消费就送百元代金券的西贝直击:有门店客流量下滑50% 羊肉串羊排现烤、西兰花承诺1个月内用完
Di Yi Cai Jing·2025-09-27 01:57

Core Insights - The company West B is shifting its focus from speed to quality in response to recent challenges in the prepared food sector, leading to a decline in customer traffic and sales [1][7]. Group 1: Business Operations - West B's restaurant occupancy rate is currently around 30%-40%, with a noticeable reduction in kitchen activity due to average business performance [1]. - The company has eliminated its famous "hourglass" timer that promised all dishes would be served within 25 minutes, indicating a shift in operational strategy [3]. - To regain lost customers, West B is distributing 100 yuan vouchers to diners, valid from October 1 to October 31, 2023 [3]. Group 2: Product Adjustments - A public notice indicates that the shelf life of organic broccoli will be reduced to one month, despite its original two-year shelf life, reflecting a commitment to freshness [5]. - The company has implemented several changes to its menu, including switching to non-GMO soybean oil, using fresh ingredients for certain dishes, and ensuring that items like lamb skewers and pork dishes are prepared on-site rather than pre-cooked [5][6]. - The company has acknowledged that the previous reliance on pre-prepared ingredients did not meet customer expectations, prompting a shift towards more on-site cooking [7]. Group 3: Market Response - Following a public dispute involving a notable figure, West B experienced a significant drop in sales, with reports indicating a 50% decrease in revenue [7]. - The company has issued an apology, recognizing the gap between its production methods and customer expectations, and is adjusting its operations to enhance customer satisfaction [7].