Meta in talks to use Google's Gemini to improve ad business, the Information reports

Core Insights - Meta is in early discussions with Google Cloud regarding the potential use of its Gemini models to enhance its advertising business [1][2] - The collaboration highlights Meta's challenges in scaling its AI technology despite significant investments [2] - Both Meta and Google are competitors in the online advertising market, with AI investments driving growth in their core ad businesses [3] Group 1: Discussions and Potential Collaboration - Meta employees are exploring the fine-tuning of Google's Gemini and open-source Gemma models using Meta's ad data to improve ad targeting capabilities [2] - The talks are still in preliminary stages and may not lead to a formal agreement [1] Group 2: AI Investment and Challenges - Meta has faced difficulties in scaling its AI technology, even after spending billions on research, infrastructure, and talent [2] - The company has previously considered partnerships with Google or OpenAI to enhance AI features in its products [3] Group 3: Competitive Landscape - Meta and Google are direct competitors in the online advertising sector, both reporting that AI investments are contributing to gains in their advertising businesses [3]