又上热搜！“我给大爷一碗汤 大爷要送我北京一套房”？西贝客服回应：真人真事

Core Viewpoint - The recent controversy surrounding Xibei's public relations efforts has drawn significant attention, particularly following a video that sparked widespread ridicule on social media, leading to discussions about the company's communication strategies and customer interactions [1][3][9]. Group 1: Incident Overview - A video titled "I gave an old man a bowl of soup, and the old man wanted to give me a Beijing apartment" was released by Xibei, which has led to extensive online criticism and mockery [1][3]. - The video features Liu Mouxia, a former manager at Xibei's Beijing store, recounting an encounter with a customer from Inner Mongolia who offered her an apartment in exchange for a bowl of soup, which she declined [5][6]. - The video was initially shared on Xibei's official WeChat account, which is intended for internal communication among employees, and the company confirmed the story's authenticity [5][11]. Group 2: Public Reaction - The narrative in the video has been described by netizens as "absurd" and "unbelievable," with many expressing disbelief over the situation [7][9]. - Following the backlash, Xibei's public relations efforts have been criticized as ineffective, with users calling for a halt to emotional manipulation in marketing [11][12]. - Xibei has faced additional scrutiny for other emotional stories shared in their communications, which have also been met with skepticism from the public [12]. Group 3: Company Response and Actions - In response to the negative feedback, Xibei has taken steps to address customer concerns, including launching a promotional campaign offering 100 yuan dining vouchers to customers [15]. - The company has also issued an apology and announced plans to adjust its operations by October 1, 2025, to improve food safety and inventory management [18].