奔驰S级和宝马7系都不是对手 尊界S800上市仅四个月大定超1.5万台

Core Insights - The Hongmeng Zhixing announced that its ultra-luxury sedan, the Zun Jie S800, has surpassed 15,000 pre-orders just four months after its launch, with an average of 100 new orders per day [1][4] - The Zun Jie S800's performance is competitive in the luxury car market, nearing the sales figures of traditional luxury brands like Mercedes-Benz S-Class and BMW 7 Series within a short time frame [4] - The target demographic for the Zun Jie S800 primarily consists of high-net-worth individuals, with a significant male majority aged 40-50 [6] Sales Performance - The Zun Jie S800 achieved over 15,000 pre-orders, with a notable increase from 14,000 in just ten days [1] - In comparison, the 2024 Mercedes-Benz S-Class sold 16,121 units, the BMW 7 Series 10,452 units, and the Audi A8L 9,022 units in the Chinese market [4] Customer Profile - The majority of Zun Jie S800 owners are high-net-worth individuals, with 80% being male and primarily aged between 40-50 [6] - 50% of the customers are repeat buyers, while 30% are switching from other ultra-luxury brands like Rolls-Royce and Maybach [6] Configuration Preferences - 40% of customers opted for the four-seat Xinghui Executive version, while 20% chose the top-tier four-seat Xingyao Executive version, and the remaining 20% were split between two five-seat models [7] Customization Trends - Users of the Zun Jie S800 show a strong preference for rear privacy and intelligent features, with over 70% opting for privacy curtain kits and rear intelligent interaction systems, and over 60% choosing the intelligent starry sky roof [10] - Many customers compared the Zun Jie S800 with the Mercedes-Benz or Maybach S-Class but ultimately chose it due to Huawei's advantages in smart technology and a sense of national pride [10] Product Specifications - The Zun Jie S800 is a D+ class executive sedan with dimensions of 5480mm x 2000mm x 1542mm and a wheelbase of 3370mm, featuring all-wheel drive and offering dual and tri-motor versions with maximum power outputs of 390kW and 635kW respectively [13] - It incorporates several Huawei technologies, including the second-generation Tuling Longxing platform, innovative time-space reasoning suspension, and HUAWEI ADS 4 full-dimensional fusion perception system, equipped with 36 sensors for a premium intelligent driving experience [13]