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Core Insights - The 2025 Suning.com Double 11 Carnival and "Super Supplement" plan was launched, focusing on essential and upgraded home appliance needs, with promotions starting on September 30 [1][3] - The Double 11 sales event will last for 44 days, allowing consumers to plan their home appliance purchases and renovations more flexibly [3] Group 1: Promotional Strategies - Suning.com introduced a "Super Supplement" plan with a product matrix targeting three categories: essential needs, upgrades, and home decoration, offering subsidies of 10%-20% [3][5] - The "Home Decoration Preferred" product line focuses on integrated solutions for central air conditioning, whole-house water purification, built-in kitchen appliances, and smart locks, providing a 20% discount [1][3] Group 2: Consumer Trends - Over 70% of consumers prioritize "scene adaptability" and "whole-house integrated design" when purchasing home appliances, indicating a shift from buying products to buying solutions [5] - The demand for pre-installed home appliances, such as central air conditioning, has significantly increased, prompting Suning.com to assist consumers in selecting models and sizes for seamless integration with renovation processes [5] Group 3: Service Offerings - During the Double 11 period, Suning.com will provide free services such as on-site measurements and customized solution designs through over 1,000 stores and more than 5,000 sales staff [5] - The company aims to create a comprehensive product and service system covering the entire lifecycle of pre-installed products, ensuring a "one-time choice, lifelong comfort" service guarantee for consumers [5]