三天超15万家餐饮商家咨询 高德免开店年费引入驻热潮

Core Insights - Gaode has announced a waiver of the first-year store opening fee for nationwide catering businesses, leading to a surge in inquiries from over 150,000 restaurants within three days of the announcement [1] - The initiative aims to support offline dining businesses by providing dedicated operational consultants and optimizing operational costs [1][2] - Gaode's recent measures, including the "Street Ranking" and a subsidy plan exceeding 1 billion, are designed to drive significant traffic to offline restaurants [1][2] Company Initiatives - Gaode's waiver of the opening fee and support policies have resulted in a high level of enthusiasm among merchants, with a focus on onboarding before the National Day holiday [1] - The "Street Ranking" feature has gained over 40 million users on its first day, becoming the largest food and lifestyle ranking in China [1] - The "Firewood Good Store Support Plan" encourages users to visit stores, contributing to a 187% increase in traffic for featured small businesses within the first week [1] Industry Impact - The support measures have led to significant traffic growth for many small restaurants, with some reporting increases of up to 540% [2] - The trend of digital empowerment and traffic support is becoming a new development direction for the catering industry [2] - As the National Day holiday approaches, the initiative provides a timely opportunity for restaurants to attract more customers [2]