Zhong Jin Zai Xian·2025-09-27 08:01Core Insights - Meituan's international delivery brand Keeta has officially launched operations in Dubai, marking its third entry into the Middle Eastern market within 40 days after launching in Qatar and Kuwait [1][3] - Dubai is identified as a high-value market due to its high population, strong demand for quality delivery services, and well-established market infrastructure [3] Expansion Strategy - Keeta plans to use Dubai as a starting point to expand its services throughout the UAE, with preparations already underway for a launch in the capital, Abu Dhabi [3] - The company aims to leverage its domestic technological capabilities and operational experience to enhance its international expansion efforts [3][5] Market Positioning - After nearly a year of operations in Saudi Arabia, Keeta has established itself as a popular delivery platform, providing affordable and reliable services while supporting local merchants and delivery partners [3] - The entry into the UAE signifies an acceleration phase for Meituan's international business in the Middle Eastern delivery market [3] Technological Integration - Dubai will also serve as the first overseas site for Meituan's drone delivery service, Keeta Drone, which has received commercial operation certification from the Dubai Civil Aviation Authority [5][7] - The integration of ground and aerial delivery networks aims to enhance the efficiency of instant retail services in the region [7] Future Outlook - Meituan is committed to increasing investment in new technology development and exploring more potential overseas markets while showcasing the technological advancements and operational models developed in China [7]