Stitch Fix dials up personalization to reverse client declines

Core Insights - Stitch Fix aims to enhance its customer experience (CX) to capture market share from underperforming retailers, focusing on a personalized shopping experience [3] - Despite a decline in client growth, Stitch Fix has seen improvements over the last five quarters due to better client acquisition strategies and experience enhancements [3] - The company's net revenue decreased by 2.6% year over year to $311.2 million, but adjusted for an extra week in Q4 2024, it increased by 4.4% [4] Client Experience and Technology - Stitch Fix has introduced a blend of AI and human-led experiences, including an AI style assistant that provides outfit inspiration based on customer data [4] - The Stylist Connect feature allows customers to communicate with stylists for advice, receiving positive feedback and higher order values from early users [5][6] - The company plans to further enhance its CX with a tool called Vision, which utilizes generative AI to create personalized outfit recommendations [7] Client Metrics - Net revenue per active client increased by 3% year over year, but the number of active clients fell by 1.9% quarter over quarter and 7.9% year over year to 2.3 million [7]