现场直击香妆产业“超级会展”: 品牌比拼科技，药企跨界美妆

Core Insights - The Chinese fragrance and cosmetics industry is entering a golden era, characterized by high-quality development and the necessity for collaboration to address global challenges and opportunities [1][8]. Industry Trends - The 2025CAME conference focused on "Technology, Brand, and Collaboration," showcasing cutting-edge technology projects from various companies, highlighting the trend of technology empowering fragrance and cosmetics brands [3][4]. - Major companies like Shanghai Jahwa and Shiseido presented innovative technologies, such as non-invasive skin glycation level analysis and advanced skin analysis techniques, indicating a shift towards scientific validation in product development [3][4]. Regulatory Environment - The regulatory landscape for the cosmetics industry in China is becoming increasingly stringent, with the implementation of comprehensive regulations aimed at promoting standardization and scientific development [8]. - New industry standards are being established, requiring companies to validate product efficacy scientifically, which is pushing the industry towards a more research-driven approach [8]. Consumer Demand - There is a notable shift in consumer demand towards products that emphasize safety, efficacy, and scientific backing, moving beyond basic cosmetic functions [8][9]. - Consumers are increasingly favoring products with medical endorsements and high technological content, driving the industry to align more closely with pharmaceutical and medical device sectors [9]. Cross-Industry Collaboration - Pharmaceutical companies are entering the cosmetics space, leveraging their established research and quality control systems to innovate in the beauty sector [9][10]. - While pharmaceutical firms have advantages in R&D and safety validation, they face challenges in brand establishment and market competition due to the saturated nature of the cosmetics industry [10].