排队时间长、断货严重！大热品牌道歉

Core Insights - The company "Game Science" has launched a merchandise brand "BLACKMYTH" and has apologized for the long queues experienced by customers at its retail store, promising to improve the queue experience and product availability [1][9][10]. Group 1: Retail Experience - Customers have reported waiting in line for up to two hours to enter the store, with some arriving an hour and a half early only to find long queues [4][5]. - The store's operating hours are from 10:30 AM to 6:30 PM, and it has a capacity limit of 100 customers at a time [4][13]. - The company plans to optimize the queue system by changing it to a single S-shaped line and adding more cash registers to reduce wait times [10][13]. Group 2: Product Availability - Several popular items, such as the "Xiangfei Gourd" collectible, sold out within an hour of the store's opening, with restock times yet to be determined [1][17]. - The merchandise brand has around 120 SKUs covering various categories, including figurines, clothing, and accessories [15]. - The retail store features both exhibition items and products for sale, with prices ranging from 19 to 499 yuan [7]. Group 3: Online and Offline Sales - The first batch of products has been made available on platforms like Tmall and JD, with some items already selling out quickly [7][21]. - The company has collaborated with various brands for co-branded products, including charging devices and jewelry [7]. - There are reports of resellers marking up prices on second-hand platforms, with some items being sold for nearly double their original price [21]. Group 4: Game Performance - The game "BLACKMYTH: Wukong" has sold over 22 million copies on Steam, generating approximately $1.1 billion in revenue [33]. - The Xbox version of the game has recently passed approval, indicating ongoing interest and potential for future sales [33].