Stora Enso unveils uncoated paperboard for luxury packaging

Core Insights - Stora Enso has launched Ensovelvet, a new uncoated solid bleached sulphate (SBS) board aimed at luxury packaging applications, featuring a "velvet-like" smoothness for a unique tactile experience [1][2] - Ensovelvet is designed to meet the increasing demand for natural and renewable packaging solutions in the luxury sector, combining high stiffness with reliable folding performance [2][3] - The introduction of Ensovelvet complements Stora Enso's existing Ensocoat board, providing a comprehensive SBS carton range that supports both coated and uncoated applications, while promoting recyclability and a lower carbon footprint [3][4] Product Features - Ensovelvet is available in weights ranging from 240 g/m² to 320 g/m² and will be showcased at LuxePack Monaco from September 29 to October 1, 2025 [1] - The board's uncoated design reduces material use in production, contributing to sustainability efforts while maintaining premium performance [3] Market Positioning - Stora Enso emphasizes that luxury packaging transcends mere protection, aiming to create a lasting impression with Ensovelvet, which offers a distinctive, natural surface for brand differentiation [4] - The company has invested €1.1 billion ($1.2 billion) in a modern consumer packaging board production line at its Oulu mill in Finland, enhancing its production capabilities [4]