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中国首个面向外籍游客的文旅消费自助系统启动
Zhong Guo Xin Wen Wang·2025-09-27 10:19

Core Insights - The launch of "Meet China" self-service system aims to enhance the travel experience for foreign tourists in China by addressing their four core consumption needs: "understand instantly, choose instantly, see instantly, and pay instantly" [1] Group 1: System Features - The system integrates product guidance, storytelling, multilingual interaction, and convenient payment via foreign bank cards, facilitating a seamless process from interest to purchase for foreign tourists [1] - The initial deployment in Shanghai will feature 500 digital screens at popular tourist spots, with a nationwide rollout plan to install 10,000 screens by the end of next year [1] Group 2: Initial Implementation - The first two screens at Shanghai's Yuyuan Garden focus on "What to Eat" and "What to Experience/Buy," offering tailored packages based on foreign tourists' preferences and dining habits [1] - The "What to Eat" screen includes offerings from four local restaurants, with detailed descriptions, multilingual translations, and ingredient information to cater to dietary needs [1] Group 3: Payment System - The payment system allows for easy transactions using foreign bank cards without the need for binding, scanning, or app downloads, supporting payments from over 120 countries [2] - Upon completing a payment, the system prints a verification receipt, which tourists can use to collect their purchases at designated stores displaying the "Meet China" label, creating a service loop of language-free guidance, cross-border payments, and in-store redemption [2]