推动文化“新三样”出海 杭州滨江发布“改革10条”和“政策40条”

Core Insights - The event held on September 27 in Hangzhou High-tech Zone (Binjiang) focused on the globalization of online literature IP and cross-industry transformation, gathering various stakeholders to explore innovative paths for digital content export and ecosystem construction [1][3]. Group 1: Industry Development - The High-tech Zone (Binjiang) is recognized as a development hub for online literature, online dramas, and online games, with the cultural "new three samples" enterprises achieving a revenue of 98.28 billion yuan in 2024, of which online gaming companies contributed 91.65 billion yuan [1]. - The export value of cultural "new three samples" exceeded 1.2 billion USD, fostering successful overseas products such as "Naraka: Bladepoint," "Yanyun Sixteen Sounds," "Cang Hai Chuan," and "Douluo Dalu" [1]. Group 2: Policy Initiatives - The district released "10 Reform Measures" and "40 Policy Measures" to promote the export of cultural "new three samples," focusing on innovation in cultural industry policy, financial services, service experience, and content export carriers [3]. - A special fund of 500 million yuan was established to support high-quality "cultural + technology" enterprises and significant projects in digital content creation and core technology research [3][4]. Group 3: Support for Creative Works - Financial support of up to 5 million yuan is available for high-quality original cultural content that promotes traditional Chinese culture and advanced socialist culture [4]. - For original online literature IP that is adapted into online games or dramas and publicly released, a reward of up to 2 million yuan is available for the copyright-holding enterprises [4].