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第三届“香格里拉”文旅节开幕 持续深化品牌建设
Zhong Guo Xin Wen Wang·2025-09-27 13:01

Core Points - The third "Shangri-La" Cultural Tourism Festival in Diqing, Yunnan aims to enhance the "Shangri-La" brand and promote tourism development in the region [1][3] - Diqing is strategically located at the intersection of Yunnan, Sichuan, and Tibet, known for its famous tourism brands such as "Three Rivers Converging" and "Meili Snow Mountain" [1] - The festival features various activities and promotes new tourism products, transitioning from a "ticket economy" to a "comprehensive consumption economy" [3][5] Tourism Development - Diqing has hosted two "Shangri-La" Cultural Tourism Festivals in 2023, focusing on enhancing collaboration with neighboring cities and upgrading tourism [3] - From January to August 2023, Diqing received 22.89 million tourists, generating a total tourism expenditure of 21.52 billion yuan, marking a year-on-year increase of 20.41% and 38.71% respectively, the highest growth in Yunnan [3] Festival Activities - The festival includes a variety of activities such as cultural performances, ethnic unity celebrations, and non-heritage markets, taking place from September 27 to 29 [5] - Future activities from October to December will feature outdoor sports, stargazing photography, and snow observation [5] Collaborative Initiatives - During the festival, the "Jinsha River Tourism Economic Belt" promotion conference was held, where various cities from Yunnan and Tibet announced their commitment to deepen cooperation [7] - The conference released the "Jinsha River Tourism Economic Belt Cultural Tourism Initiative" to leverage the natural beauty of the Jinsha River for development [7]