上海青浦文化旅游节暨金秋消费季开幕，今年首次发放1200万元消费券

Core Insights - The 2025 Qingpu Cultural Tourism Festival and Autumn Consumption Season has commenced, featuring over a hundred premium activities from September 26 to November [1] - The event emphasizes a "light and shadow" consumption experience across various key display areas, integrating cultural and recreational activities [1] - The festival includes significant sporting events, cultural performances, and the introduction of a new consumer voucher system to stimulate local economic activity [2][3] Group 1: Event Highlights - The festival will showcase the second Shanghai International Light and Shadow Festival, focusing on a "fire" theme in multiple locations [1] - Various cultural activities will be held, including the 2025 Qingpu Immersive Cultural Season and the Mid-Autumn Festival themed events at Jinze Ancient Town [1] - The Qingpu District will host the 2025 Yangtze River Delta Rural CEO Summit and the Qingpu Harvest Festival, highlighting local agricultural resources [1] Group 2: Sports and Cultural Activities - Major sporting events such as the 2025 Shanghai New City Cycling Race and the 2025 World Rowing Championships will take place, attracting international participation [2] - The Shanghai Qingpu Waterfront Music Festival will feature top domestic and international artists, enhancing the cultural appeal of the region [2] - The festival will culminate in a collaborative performance between Kunqu artist Zhang Jun and local folk artists, showcasing cultural heritage [2] Group 3: Economic Initiatives - The introduction of 12 million integrated consumption vouchers aims to promote a "watching + experiencing + consuming" model [3] - Special promotional activities will be available in major shopping districts, providing exclusive discounts for event ticket holders [3] - The "Shanghai Summer" International Consumption Season will continue through October, allowing for additional promotional opportunities [3]