捷豹路虎中国CEO潘庆：车最核心的意义是守护生命

Core Insights - The core message emphasizes the significance of vehicles in safeguarding lives, as articulated by the CEO of Jaguar Land Rover, Pan Qing, during the "士在八方" event, which also highlighted the brand's 77-year history and recent market performance [1] Group 1: Brand History and Market Performance - The Land Rover Defender was originally launched in 1948 and was discontinued in 2016. The decision to revive the model in 2017 came amidst the rising popularity of urban SUVs, despite facing market skepticism at the time [1] - Global demand for rugged off-road vehicles has been increasing, with projections indicating that the Defender's global sales will exceed 115,000 units in the fiscal year 2024/25, reflecting a year-on-year growth of 0.7% [1] Group 2: Product Launch and Market Strategy - The Land Rover Defender OCTA was officially launched during the brand event. Following a reduction in luxury car consumption tax in China in July, Jaguar Land Rover introduced a corresponding luxury car tax subsidy policy to adapt to market changes [1] - The event set a target of six units for the Defender OCTA, surpassing previous expectations from the local Jaguar Land Rover club representative [1] Group 3: Competitive Landscape and Sales Challenges - Despite the positive outlook for the Defender, Jaguar Land Rover is facing significant pressure in the increasingly competitive Chinese automotive market, with wholesale sales in China projected to be 84,000 units for the fiscal year 2024/25, representing a year-on-year decline of 19.7% [1]