卖了20多年娃哈哈，突然改卖“沪小娃”，娃哈哈上海公司回应！董事长宗伟：联系不上宗馥莉！已有宏胜系公司准备用“娃小宗”

Core Viewpoint - Shanghai Wahaha Drinking Water Co., Ltd. has launched a new bottled water brand "Hu Xiao Wa" due to brand authorization disputes and operational challenges stemming from the ongoing inheritance dispute involving the founder's family [1][8]. Company Overview - Shanghai Wahaha Drinking Water Co., Ltd. has been profitable for over 20 years, with revenue exceeding 120 million yuan last year, ranking among the top three in the Shanghai bottled water market [3][8]. - The company is a subsidiary of Zhejiang Wahaha Industry Co., Ltd., which holds a 70% stake, while internal employees own approximately 30% [3][4]. Brand and Trademark Issues - The "Wahaha" trademarks authorized to Shanghai Wahaha expired in 2021 and 2023, leading to the company's inability to continue using the "Wahaha" brand [8][13]. - Following the expiration, Wahaha Group requested the cessation of the use of the "Wahaha" brand, and subsequently reported the company for trademark infringement [8][13]. Legal and Family Disputes - The ongoing legal disputes, including a recent court ruling against the company's representative, have complicated the situation for the company's leadership, particularly for Zong Fuli, the daughter of the founder [1][8]. - There are indications that Zong Fuli may also face challenges in using the "Wahaha" brand due to historical trademark issues, prompting the potential rebranding to "Wawa Xiao Zong" by the macro victory group [13][15]. Future Prospects - The launch of "Hu Xiao Wa" is seen as a necessary step for survival, although the company acknowledges the challenges of establishing a new brand [1][8]. - The macro victory group is preparing to transition to the new brand "Wawa Xiao Zong" starting in 2026, as part of their strategy to address historical issues and maintain compliance [15][16].