卖了20多年娃哈哈，突然改卖“沪小娃”！董事长宗伟：联系不上宗馥莉！已有宏胜系公司准备用“娃小宗”

Core Viewpoint - The recent launch of the "沪小娃" brand by Shanghai Wahaha Drinking Water Co., Ltd. is a response to brand authorization disputes and operational challenges faced by the company, which has historically been profitable and is now seeking to adapt to changing circumstances [1][7]. Company Overview - Shanghai Wahaha Drinking Water Co., Ltd. has been operational for over 20 years without incurring losses, with revenue exceeding 1.2 billion yuan last year [3][7]. - The company is a subsidiary of Zhejiang Wahaha Industry Co., Ltd., which holds a 70% stake, while the remaining 30% is owned by its chairman, Zong Wei [4][6]. Brand and Trademark Issues - The "娃哈哈" trademarks used by Shanghai Wahaha have expired, leading to the necessity of creating a new brand [8][11]. - The Wahaha Group has requested the cessation of the use of the "娃哈哈" brand, and there are indications that Zong Wei has been unable to contact Zong Fuli, the representative of the Wahaha Group, to resolve these issues [6][7]. Future Brand Strategy - There are plans for the Wahaha Group to potentially adopt a new brand, "娃小宗," starting from the 2026 sales year, as part of a strategy to address historical trademark issues [13][14]. - The trademark for "娃小宗" is currently owned by the Hongsheng Group, which indicates a shift in branding strategy for the company [14].